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Showing posts with label presentation. Show all posts
Showing posts with label presentation. Show all posts

What's the process for deciding what to test?

I constantly have to remind myself of the process I should go through in identifying what I need to test, the best use of testing resource and how to get buy in. To this end I've done a mildly influenced by Mad Men presentation here:


P.S The online presentation tool I used was Emaze