Dead quick summary of our first dedicated smartphone app MVT test using Maxymiser. We were introducing a 0330 phone number on the app for the first time. In the UK this meant that it was actually not too expensive to use your mobile phone to contact our call centre. We wanted to get the best possible call to action for the click to call button from the outset. So we engaged the testing team and we tested several competing button designs and discovered that a nice green button that closely mimicked the native call button of a smartphone produced the highest click/call volumes. This acheived a 16%+ uplift in fact over competing designs. The take away from this I guess is that familiarity drives positie behaviour.
The professional blog of Ben Lang a Conversion Rate Optimization practitioner since 2008. Here I share my test results, testing experience & occasionally some thoughts. You can hire my CRO services at benlang.co.uk
Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Click To Call testing
Consious I havn't posted for a bit. Apologies for my tardiness, just busy with the day job : )
Dead quick summary of our first dedicated smartphone app MVT test using Maxymiser. We were introducing a 0330 phone number on the app for the first time. In the UK this meant that it was actually not too expensive to use your mobile phone to contact our call centre. We wanted to get the best possible call to action for the click to call button from the outset. So we engaged the testing team and we tested several competing button designs and discovered that a nice green button that closely mimicked the native call button of a smartphone produced the highest click/call volumes. This acheived a 16%+ uplift in fact over competing designs. The take away from this I guess is that familiarity drives positie behaviour.
Dead quick summary of our first dedicated smartphone app MVT test using Maxymiser. We were introducing a 0330 phone number on the app for the first time. In the UK this meant that it was actually not too expensive to use your mobile phone to contact our call centre. We wanted to get the best possible call to action for the click to call button from the outset. So we engaged the testing team and we tested several competing button designs and discovered that a nice green button that closely mimicked the native call button of a smartphone produced the highest click/call volumes. This acheived a 16%+ uplift in fact over competing designs. The take away from this I guess is that familiarity drives positie behaviour.
1st iPhone MVT test. So proud...
Had to share this because, well frankly it was a ball ache & also there is little if not naff all documented on the internet about this (at time of writing). Basically today I managed to get Google Optimizer (now branded as Google Experiments) to work for MVT testing on an iPhone landing page and also circumvent all the issues that go with coding GWO tests on a HTML & jQuery page. The test page in question is here:
Essentially it's very hard to do conventional MVT testing on mobile pages as the use of jQuery etc can really complicate straightforward test building & coding. My tip is to knock out all jQuery references such as 'data-role' and make inline requests to restore your CSS. I may add further detail in a later post but this mobile testing is in its infancy as far as my experience is concerned.
Essentially it's very hard to do conventional MVT testing on mobile pages as the use of jQuery etc can really complicate straightforward test building & coding. My tip is to knock out all jQuery references such as 'data-role' and make inline requests to restore your CSS. I may add further detail in a later post but this mobile testing is in its infancy as far as my experience is concerned.
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