Friday, 3 June 2016

Discount code testing on checkout

Been running ANOTHER personalisation test using VWO again on the checkout. This time targeting people who qualify for a discount code and presenting that code either just ahead of the promo code box or actually pre-loading the promo code box with an applicable discount code.

Result? 27% conversion when you put the promo code pre-loaded into the box versus 5.26% conversion when no code provided. 

Wednesday, 1 June 2016

Remove header & footer from checkout

I'm going for a different post style in a bid to post more frequently. I'm going to tell you what I'm testing and the test result. That's it....

We have an online checkout (basket etc). We tested removing the header with the primary navigation and the footer with its various site links. Why? Because these areas represent leakage points for customers and can also be distracting. Removing these escape points helps focus the user on the task at hand, ie, checking out!

Result = 22.7% conversion versus 10.29% conversion rate.