You can hire my services

I am Ben Lang an independent web conversion specialist with over 20 years of experience in IT and Digital and 12 years Conversion Rate Optimization (CRO) know-how. I provide a full analysis of your website conversion performance and the execution of tried and tested CRO optimization exercises through AB testing, split testing or MVT (Multivariate testing ) deployed to fix your online conversion issues. Contact me at https://www.benlang.co.uk/ for a day rate or catch up with me on LinkedIn

Discount code testing on checkout

Been running ANOTHER personalisation test using VWO again on the checkout. This time targeting people who qualify for a discount code and presenting that code either just ahead of the promo code box or actually pre-loading the promo code box with an applicable discount code.

Result? 27% conversion when you put the promo code pre-loaded into the box versus 5.26% conversion when no code provided. 


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