Friday, 3 June 2016

Discount code testing on checkout

Been running ANOTHER personalisation test using VWO again on the checkout. This time targeting people who qualify for a discount code and presenting that code either just ahead of the promo code box or actually pre-loading the promo code box with an applicable discount code.

Result? 27% conversion when you put the promo code pre-loaded into the box versus 5.26% conversion when no code provided.