You can hire my services

I am Ben Lang an independent web conversion specialist with over 20 years of experience in IT and Digital and 12 years Conversion Rate Optimization (CRO) know-how. I provide a full analysis of your website conversion performance and the execution of tried and tested CRO optimization exercises through AB testing, split testing or MVT (Multivariate testing ) deployed to fix your online conversion issues. Contact me at https://www.benlang.co.uk/ for a day rate or catch up with me on LinkedIn

What's the process for deciding what to test?

I constantly have to remind myself of the process I should go through in identifying what I need to test, the best use of testing resource and how to get buy in. To this end I've done a mildly influenced by Mad Men presentation here:


P.S The online presentation tool I used was Emaze