Saturday, 29 October 2011

Maxymiser - Multiple KPIs

A natty little feature of the Maxymiser reporting interface is the ability to report on multiple KPIs within the same report. Below is a screen grab of a conversion report which reports on both the 'Application submit rate' referred to as KPI 1, whilst also showing the performance of the secondary KPI 2 of 'Click to Apply rate' for the same test combinations. In the past you would have to flick between separate reports for each KPI, whereas this is obviously no longer the case. 

To enable this feature you simply select multiple KPI or Actions in the report filter drop-down menu within the Maxymiser console. See illustration below.

Charlotte 29th Oct 2011