Update: Although this 'hurry message' didn't work well with this particular page which was a product comparison page the same image used on an already optimized product page using Maxymiser has led to a 44% uplift in product application submit rate.
The professional blog of Ben Lang a Conversion Rate Optimization practitioner since 2008. Here I share my test results, testing experience & occasionally some thoughts. You can hire my CRO services at benlang.co.uk
No need to shout about it
I've been running an MVT test on a comparison page and recently introduced an 'Ends Soon' label next to the product call to action. Initially the presence of this message was negative. I resized the image by half making it much smaller and the conversion results are much improved, illustrating that sometimes people just don't want to be shouted at : )
Update: Although this 'hurry message' didn't work well with this particular page which was a product comparison page the same image used on an already optimized product page using Maxymiser has led to a 44% uplift in product application submit rate.
Update: Although this 'hurry message' didn't work well with this particular page which was a product comparison page the same image used on an already optimized product page using Maxymiser has led to a 44% uplift in product application submit rate.
