You can hire my services

I am Ben Lang an independent web conversion specialist with over 20 years of experience in IT and Digital and 12 years Conversion Rate Optimization (CRO) know-how. I provide a full analysis of your website conversion performance and the execution of tried and tested CRO optimization exercises through AB testing, split testing or MVT (Multivariate testing ) deployed to fix your online conversion issues. Contact me at https://www.benlang.co.uk/ for a day rate or catch up with me on LinkedIn

Emphasis of key words

A recent finding of our optimisation testing on our product pages is that if you embolden key words that emphasize a positive aspect or feature of your product you can more or less guarantee an uplift in conversion. The image below is taken from a recent winning test variant of a multivariate test we conducted on one of our savings product pages.





This winning page design resulted in a 4.32% improvement in conversion of visitors clicking on the ‘Apply Now’ button and more importantly it resulted in an 8.21% improvement in the conversion of visitors submitting the product application form. We're now rolling this keyword emphasis out across our other product pages.