You can hire my services

I am Ben Lang an independent web conversion specialist with over 20 years of experience in IT and Digital and 12 years Conversion Rate Optimization (CRO) know-how. I provide a full analysis of your website conversion performance and the execution of tried and tested CRO optimization exercises through AB testing, split testing or MVT (Multivariate testing ) deployed to fix your online conversion issues. Contact me at https://www.benlang.co.uk/ for a day rate or catch up with me on LinkedIn

Calculating Uplift

This is fairly basic but a common query none-the-less:

Q. How do you calculate conversion uplift?
A. Winning% - Old% / Old% x 100 = UPLIFT%

Simple!



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