It's good to see some examples of AB testing that aren't just about which web page works best. And here's another example of Magazine cover split testing. This months issue of Company magazine is running with two variations of it's cover, one with presenter Fearne Cotton, the other with presenter Konnie Huq (who's married to this guy by the way). As you can see both covers are the same bar mention of the featured presenter and the hero shot; even the poses are almost identical. I've mentioned magazine cover testing before in a previous article here but I havn't seen any recent evidence of the Press engaging in this kind of marketing test in recent years. Would be (mildly) interesting to see who wins this particular test.
