I'm always looking for tools and services that compliment the core optimisation activity we do using MVT and AB testing. In the past I've tried getting the general public to rate a selection of test variants using an on-line survey (see earlier post
here for details). To me testing is always going to be the ultimate customer feedback on what works for on-line sales conversion but there's no harm in garnering opinion of your winning web design and page content. I'm now piloting on-line polling on a few landing pages using a
Polldaddy poll widget. This simply embeds a rating widget in the top corner of selected pages enabling visitors to either give the page a thumbs up or thumbs down . Obviously the shortcoming here is that you cant tell if people are giving the page design or page content a good or bad rating, but at this stage I am trying to get a very high level user response to the page as a whole. Ideally I would have this widget on every page on the site as a means of flagging up any under performing pages or highlighting pages that people have an affinity with.
